Instagram Reels lets you create a video montage of all your favorite Instagram moments. It's quick and easy, and there are no limits on the number of videos you can make. However, there is one restriction: all reels must be less than 60 seconds. This means that you have a limited time to impress your viewers.
How to Get More Instagram Reel Views
Instagram Reels is a new feature that lets you quickly and easily create short videos with your phone. Similar to watching slideshows on Instagram, other users can browse video clips of their favorite moments. It's about using what you have to tell your story, whether it's photos, videos, music or voiceovers. Instagram Reels is great when you want to show off some of your best moments but don't have the time or energy to create a full video.
With over XNUMX billion monthly active users, Instagram has the potential to grow your product or career with a margin not easily achievable on other social media platforms. So it's no surprise that people are trying to find a way to get more views on their Instagram accounts. Whether you want to promote a new product or just create awareness for your brand, there are steps you can take to get more views on your Instagram reels.
Let's dive in and see what you need to do.
1. Make the Most of Native Reels Tools
Instagram reels come with tools to help you put together a video that best represents your brand in a quick yet effective way. These include filters, stickers, visual effects, and music editing tools. For example, you can use filters to change the overall color palette, reduce contrast, and decrease the intensity of shadows and highlights.
Improving your reels using the tools provided in the app also helps Instagram's algorithms rank your content better. It's an open secret that every time Instagram releases a new feature, it increases the exposure of users who frequently use this tool. Therefore, to produce truly vibrant videos, it is important to use the in-app editing tools as much as possible and only use external resources sparingly.
2. Make the start catchy and appealing
To get more views, you need a compelling aperture sensor that instantly grabs the viewer's attention. The beginning of the video should be the most interesting part. It can be a laugh, a buzz quote, or a blinking sticker at the bottom of your video. You can even highlight an issue currently trending on social media. The goal is to give your viewers a sort of “hook” that keeps them invested.
A memorable opening usually encourages repeat viewing because it subconsciously takes viewers back to when they first watched the reel.
3. Un hashtag donne du punch
Hashtags work much like keywords in SEO. They allow you to find your Reels on a larger and more relevant scale. For example, you can search for hashtags related to your field of work and then post content specifically related to those topics.
Hashtags can help increase your views by creating a searchable archive of reels that stay on Instagram indefinitely. They also help create a more authentic social media community where other users can get to know the context of your reels.
4. Adopt CTAs in your reels
To retain viewers, you should strive to add a call to action (CTA) at the end of your video as often as possible. While you're at it, it's important to write a CTA that brings subscribers your way by promising something they'll appreciate. This way they are more likely to discover the other reels in your account.
The theory behind a CTA is the basic motivational principle of human nature. According to the theory, people have a natural desire for unlimited growth and improvement – economically and intellectually. Using this principle, a CTA would ask your viewers to take some sort of positive public or private action that could improve their lives in a given area. For example, you can use a CTA like “try our new product now”.
A good rule of thumb is to have one CTA per Instagram reel to ensure the whole video doesn't become too cluttered or confusing for the viewer.
5. Have a consistent message
While your Instagram reels are all about sharing your perspective with the world, it's important to set an overall perspective for each post to ensure your content is consistent. For example, say you espouse the benefits of veganism in one of your rolls, but then give detailed instructions on how to spice up prosciutto in your next video. In this case, a user who visited your profile for the first time may lose interest immediately
6. Stick with a reels cover image
People find it easier to identify the content of the videos they watch when there is a consistent background across all the videos. Sticking to a single cover image also means that viewers will get used to your brand or company logo and trust will start to build faster.
The rest of your content is also important, but you should never forget that the first impression will always be the strongest. So make sure your cover image represents everything you want at a glance.
7. Add subtitles
Captions are essential for your Instagram reels if you want your content to be accessible to non-native speakers. Not only do they allow users to mute or lower the sound, but they can also help your content rank better on Instagram. Moreover, providing subtitles in your videos allows everyone to enjoy them no matter what they are doing or where they are watching from.
Caption files should include both the speaker's name and the spoken text. Adding color coding can help viewers differentiate between speakers if multiple people are speaking at once. Additionally, adding captions increases the experience for users with visual impairments or healing issues and helps them feel connected with you and your message. However, it's important not to hide crucial visual content with subtitles, which would lead people to read rather than watch what's happening on screen.
8. Be sure to split your coils to power
Your feed is a great tool for increasing engagement with your reels. By sharing your Instagram reels to feed, you are able to ensure that your content will be seen by more viewers without having to spend money on promotional features or higher search rankings.
To share your reels in the stream, you need to toggle the slider next to “Also share in the stream” on the reel sharing page.
9. Be responsive to feedback
Being responsive to comments on your reels is important because you want people to continue liking your content and chatting with you. If they feel like you're ignoring their comments, they may feel unappreciated and unacknowledged. It will also create a lack of emotional energy in your communication with other users and lead to lower engagement.
10. Use Trending Sounds
If you want your reels to go viral, you should try to include the trending sounds in your videos. Instagram's algorithms usually fill the feed with videos featuring sound that arouses more interest among users. If this happens, your videos will likely get more views and potentially net you new subscribers.
Let your reels do the walking
Instagram Reels are great for promoting your brand, event, or product. It's a goldmine that should be part of every company's branding arsenal, as it drives engagement with other users. The feature goes hand-in-hand with influencer marketing because it allows you to reach potential customers who have shown interest in a certain area but might not yet be sold on a particular brand's products or services.
To get the most out of your reels, be sure to create something that people recognize right away, even if they don't know what's written in the description text.
We would like to know the strategies you used to get more views on Instagram Reels. What worked for you? Let us know in the comments section below.