If you frequently post content to a video-based social platform such as TikTok, tracking your account analytics and stats may become necessary in order to maintain sufficient growth and engagement.
Unfortunately, you can't track stats like specific users watching your video on TikTok. There was a workaround you could use where you could see who visited your profile and use that to get an idea of who was interacting with your videos.
However, contrary to what other websites would have you believe, the feature is no longer present in TikTok – it was removed from the app in early 2022, for unknown reasons. TikTok never announced the removal of the feature, or explained why they did so, so we are left to speculate on when and why they did it. The good news is that no one will be able to tell if you're watching their content or not, and you don't even have to block them to prevent them from viewing!
Beyond being able to see who has viewed your profile and videos, however, there are a number of other useful analytics you can use to help maintain a healthy and growing TikTok profile, as well as bring the changes needed to better match your channel's subscribers. . This will involve a few steps, including changing your account to a “Pro” account and accessing the Analytics page to view and analyze your stats. Below I have included a tutorial and explanation on how to view these analytics, and what they are for.
See video views
Even though you can't inspect all the users who viewed your video, you can still keep track of your video views. If you want to go viral on TikTok, then keeping track of your views is a necessity: while all videos appear on the For You page, TikTok determines which videos appear the most through a complex algorithm that takes into account the number of views versus the number of likes and comments.
Luckily, you can easily track your video views via your own profile page. Just follow these instructions:
Launch the TikTok app. Tap the "Me" icon at the bottom right of the screen. You will reach your personal profile screen.
If you're not already there, select the “Timeline” icon (6 vertical lines) under the “Edit Profile” button to access your videos.
You will see the number of views in the bottom left corner of each posted video. This can be a useful indicator of how popular your video is and how popular it is.
If you are not happy with the number of views, there are some tricks you can use such as using relevant hashtags, taking advantage of current trends, making sure your video is engaging, etc. We'll cover them below.
Viewing your TikTok channel analytics
If you want to view your channel stats and analytics, you will need to upgrade your TikTok account to a TikTok Pro account. Despite their name, TikTok Pro accounts don't require a monthly payment or subscription — they simply tell TikTok that you're a user interested in your analytics and committed to actively growing your channel. We've outlined the steps you'll need to take to enable these features below.
Tap the "Me" icon as we did above.
Tap the three dots in the upper right corner to access your profile settings.
Tap the "Manage Account" option at the top of the menu.
Tap the "Switch to Pro Account" option at the bottom of the Manage Account menu.
Choose one of the available options. If you use TikTok to advertise, you must select "Business". If you want to become famous for your talents on TikTok, select “Creator”.
On the next page, you will need to select the category your content belongs to. Select one and tap "Next" at the bottom.
TikTok will ask you to enter your gender. If you're not ready to, or if this is a business account, tap "I'd rather not say."
To view your analytics, simply go back to settings and click on “Creative tools”.
Next, tap on “Analytics”. The analytics page offers you an assortment of views, which provide information about different parts of your TikTok account.
This tab provides an overview of your historical views and followers
This tab gives an overview of the quality of your content
This tab provides information about who is following you
Why is TikTok Analytics so important?
Being able to pitch your content to your audience is extremely important, as it can be the difference between gaining and losing subscribers. Even as a budding little creator on TikTok, it's wise to keep an eye on your analytics, so you can see which of your videos have the best engagement, what kind of content is performing well on your profile, who and where find your audience, and more.
Delivering your content to your audience by doing more of what works is always a foolproof strategy to grow your TikTok following into your dream profile.
Frequently Asked Questions
Can I see who watched my TikTok video?
No, although this is a feature of TikTok, it is no longer available. Unfortunately, it's unclear if the company will bring back the ability to see who's watching your content. The only way to know if a user has watched your TikTok videos is if they have engaged with them with a like or a comment.
Can I know if someone has viewed my profile?
Yes Fortunately. This is a feature that remains intact today. If someone sees your profile, just tap on the notifications tab and you will see who viewed your profile in the activity section.
If I blocked someone on TikTok, will they know that I have seen their videos?
While there's no way to tell if someone has viewed a specific video, there are notifications for profile visits. Assuming you're viewing their profile when you're not logged in, you should be safe.
Be careful with public videos
While getting lots of views is exciting and can feel really good, it's still important to keep your content relevant and safe. Posting inappropriate content may result in your videos being removed and your profile banned.
If you post a video that you don't want everyone to see, it might be a good idea to set your profile to private and restrict who can follow you. However, if you're looking for fun, family-friendly content to post, consider doing one of the many TikTok Challenges out there to grow your fanbase.
What do you think of the growth on TikTok? What is your strategy to become a major content creator on this platform? Share your opinion in the comments section at the bottom of the page.