What does an Instagram account mean?

Who I am
Matthew Wilhelm Kapell
@matthewwilhelmkapell
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Instagram is one of the most popular social platforms. With millions of users logging in every day to post photos and videos for their friends or the world to see, most people are familiar with Instagram.

When you create a profile on this social network, you will need to create your own Instagram ID. But what is a handle and how does it work? Most people use it every day without wondering what's going on. In this article we will try to explain what it is for and how to develop the ideal Instagram handle for your needs.



What is an Instagram account?

You are probably familiar with the term "username". An Instagram handle is the same thing, or at least it holds the same principle. It is unique to you, your account, and hopefully your personality.

An Instagram handle is something like a phone number. It is a unique link to your Instagram profile. You are the only person with that specific handle. If someone wants to find your profile and follow you directly, all you have to do is tell them your username.

Basically, it's your online Instagram address that works like a phone number, but instead of making calls, you can use Instagram's chat and other features to communicate with users.

When creating a new profile on Instagram, you will need to specify a unique ID or address that others can see.

This is an essential step when creating a profile, and it can be pretty much anything you want, as long as it's not already done. Of course, if an inactive account is using whatever nickname you want, there are ways around that too. You can use your real name, a nickname, or something that reflects your personality or your online business.



For example, if your name is John Love, you can call yourself JohnnyL00Ve or suggest something that has nothing to do with your name or profession. This is entirely up to you, but be aware that you can only do this once, so choosing the right handle is essential.

Instagram handle for business

If you're a business owner, it's essential that your Instagram ID be as close to your business name as possible. Doing business on Instagram is easy and beneficial in the sense that you can reach a large audience using hashtags.

If you own a car dealership, for example, your Instagram handle should probably be your dealership's name. If the handle is already taken, try changing it without altering the meaning, for example by adding auto or car dealership after the name. Once you find a name that represents your business in the right way, you will need to use the right hashtags to reach the target audience.

You can add underscores or numbers, but keep in mind how users type. Too many special characters can prevent potential subscribers from finding your account.

Instagram handle for personal use

When creating an Instagram profile for personal use, the handle is not so important. You can use your alter ego, your cat's name or whatever comes to mind, there are no restrictions.

However, if you're looking to become an influencer, you might want to come up with something eye-catching or something that will define your future work. The handle is important because it could attract new followers on its own. If you pick the wrong handle, people might completely ignore you.



Create tricks to manage Instagram

OK, so if you want to use your Instagram profile, there are a lot of things to consider. You need to find a handle that relates to as many people as possible while being unique and memorable.

If you've hit a wall trying to find an eye-catching handle, there are ways to help you find the perfect address for your needs.

Tip 1 – Keep it simple

The Instagram handle has a 30-character limit, so you need to boil down everything you offer into a specific, catchy, and available name. The best grips say a little more about your account but are simple to use and easy to access. For example, if you're a cat-crazed lady, try CrazyCatLady (this one's probably taken, but you get the idea).

This is often easier said than done. If this is the case with your username, try doing a keyword search first.

Tip 2 – Keyword Research

Research the keywords used by your competitors and search for them on Instagram. Use the profiles with the most examples and try to mix in a keyword with your name or the name of your company.


Strong keywords are usually all taken by now, which means you'll likely have to go through a process of trial and error until you find one that's available.

Tip 3 – Username Generators

After doing some keyword research and failing to find one, a username generator might be the solution you need.

You can find many such services for free on Google. Most of them will require you to enter a few keywords and other information in order to find an available handful. Here is an example created by Username Generator.


Change your Instagram ID

Assuming you've already chosen your Instagram ID, you can update it if you wish. Keep in mind that changing this information will also change how others will need to search for your account.

To change your Instagram name:

  1. Open the Instagram app and tap the profile icon in the lower right corner
  2. Tap on “Edit Profile” which is right under your profile picture
  3. Tap "Username"
  4. Make the changes you want
  5. Tap "Done" in the top right corner

Last words

Creating your unique Instagram ID could define your success on this social media platform. This is a small but critical step towards building a large audience, so take your time and try to combine the keywords that define your services or type of content.

Choosing a handle can be a bit tricky, so take your time and don't rush things.

Good luck!

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